ROLE
For this assignment, the chosen company was Fisker, an American electric vehicle automaker. I had to divide the audiences based on vehicle price ranges, integrate information from different sources, and arrange workflows for this assignment. The main plan was to nurture leads based on a customer journey.
PROBLEM BEING SOLVED
After I audited the website and plotted the data exchange, I was able to list the behaviors that could be tracked. I then organized the workflow based on how the users would search for Fisker vehicles.
CONCEPTS
- APIs can be utilized to plot the data exchange between digital marketing channels and a CRM.
- Touchpoints, triggers, and durations between triggered events are minimum requirements of automation workflow.
- Lead segmentation can be constructed using lead score threshold, predetermined user behaviors plus attributes.
TECHNOLOGIES
- CRM
- Workflow
- Fisker’s Website
- Google Search