Profile Image

Adrian Liauw

Digital Marketing Specialist

Group Project 1

Website: https://safehousing.life/

Powerpoint Presentation:

ROLE

I researched on keywords, targeted audience, and appropriate pictures outside the class. I collaborated with group members during class and gave constructive inputs based on the project requirements.


PROBLEM BEING SOLVED

During the early stage of the project, the team members discussed what service types the working homeless people needed. We decided that website must serve the working homeless by providing the following services: career service, temporary shelter, and meals. We also created pages that attracted volunteers and donators to support those services physically and financially.


CONCEPTS

  • Website design
  • Organic SEO and PPC
  • Keyword strategy
  • Search Intent
  • Linking strategies
  • Informational, transactional, and navigation
  • Short and long tail keywords
  • Outbound links to other social service websites

TECHNOLOGIES

  • Social Media (Facebook)
  • ahrefs.com
  • Google Search Engine
  • Google Keyword Planner
  • thehoth.com
  • Answerthepublic.com