Link: http://theofficialadrianliauw.xyz/homepage/
ROLE
I created the WordPress-based site based on logical site structure, UX/UI best practices, and the marketing objectives.
PROBLEM BEING SOLVED
The first problem I encountered was choosing the most appropriate WordPress theme based on the marketing objectives. After evaluating a dozen WordPress themes, AmandaLite was the most suitable because of its navigational simplicity and elegant structure. This theme also allowed me to create 6 required pages based on the targeted audience. The best part was that I could construct a highly organized service page that showed all available services.
CONCEPTS
- Website is the hub of a marketing program and main source of information for prospective/existing customers.
- Objectives determine the website design including visual hierarchy and the use of multimedia (images and videos).
- Each category should be unique and all categories should allow the site to expand gradually.
TECHNOLOGIES
- Google Keyword Planner
- Google Search Engine
- Yelp
- TheHoth