ROLE
I researched and analyzed on “Work From Home Hawaii Campaign”, promoted by Edelman Agency, why the program successfully attracted workaholic clients to work remotely from Hawaii.
PROBLEM BEING SOLVED
I concluded that the campaign was successful because it initially relied on peer-to-peer (P2P) business models and focused on narrow demographics. The firm also relied on the offline marketing method where they held several events at WeWork locations around New York City.
CONCEPTS
- the value proposition, customer’s needs, and brand must be in sync with each other.
- turn challenge into opportunities based on the targeted audience.
- create a service/product based on the competitors’ weaknesses and strengths.
TECHNOLOGIES
- Social Media: Facebook, Twitter
- Website: https://shortyawards.com/11th/work-from-hawaii-a-residency-program
- Search Engine: Google