ROLE
I crafted a marketing plan for a “fictional” natural energy drink company, Energize Energy Drink, on how they could convert leads into buyers.
PROBLEM BEING SOLVED
I created the conversion funnel based on competitors’ strengths/weaknesses, target audience, and objectives. The conversion funnel focuses on building awareness through social media, generating interest by promoting coconut drink benefits, and re-engaging the newly acquired customers by offering discounts.
CONCEPTS
- A person’s motivation must be the based of the conversion funnel.
- The importance of appropriate KPIs to determine if specific objectives have been achieved or not.
- Marketing strategies must be created to achieve specific objectives.
TECHNOLOGIES
- Google search