OC Tour (Fictional Company)
ROLE
I searched and evaluated competitive paid keywords that could be the basis for paid search ads. The latter would attract search engine users to learn more about the business and discover answers.
CONCEPTS
- Logical Campaign Structure based on the goal.
- Keyword selection is based on acceptable cost, average monthly searches, and level of competition.
- Ad extension must be relevant to the purpose of the ad.
- Besides the landing page, the ad text must contain related keywords to increase Google Quality Score.
TECHNOLOGIES
- Google Keyword Planner
- Google Search Engine
PROBLEM BEING SOLVED
After the brainstorming process, I found many relevant keywords used by the primary audience. I could also estimate how many conversions may be churned out based on the CPC of the keyword and the maximum daily budget per ad group. I set up the campaign structure based on the services that could generate high revenues for the business.